Privacy Policy

Last updated: August 2026

The Happiness Equation CIC respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit the DOSE Fest website, contact us, join our mailing list, attend or participate in our events, or otherwise interact with The Happiness Equation CIC.

Who We Are

The Happiness Equation CIC is the organisation behind DOSE Fest.

For the purposes of UK data protection law, The Happiness Equation CIC is the data controller responsible for the personal information described in this policy.

If you have any questions about how we use your personal information, please contact:

The Happiness Equation CIC
Email: hello@thehappinessequation.co.uk

Information We May Collect

Depending on how you interact with us, we may collect information including:

your name
email address
telephone number, where provided
information submitted through our website contact forms
mailing list preferences
event registration or ticket information
information provided when applying to participate in an event as a stallholder, speaker, workshop leader, volunteer, partner or other contributor
feedback, survey responses or testimonials you choose to provide
correspondence you have with us
photographs or video footage taken at our events
technical information about how you use our website, such as your IP address, browser type, device information and website activity

We only collect information that is relevant to our activities and the services or communications you have requested.

How We Collect Your Information

We may collect personal information when you:

complete a form on our website
contact us by email or through social media
join our mailing list
register for or attend an event
apply to take part in one of our events or projects
volunteer, partner or work with us
complete a feedback form or survey
provide a testimonial
interact with our website

We may also receive information through third-party services we use to manage events, ticketing, email marketing, forms or other activities.

How We Use Your Information

We may use your personal information to:

respond to enquiries
communicate with you about DOSE Fest and The Happiness Equation CIC
manage event registrations and participation
administer applications from stallholders, volunteers, speakers, workshop leaders, partners and other contributors
send newsletters and updates where you have chosen to receive them
provide information about future events, projects and opportunities
collect and analyse feedback to understand the impact of our work
improve our website, events and community activities
manage our relationships with partners, sponsors, suppliers and volunteers
meet our legal, regulatory and administrative obligations
keep our website and systems secure

We will not use your personal information for purposes that are incompatible with the reason it was originally collected.

Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful reason for using your personal information.

Depending on the circumstances, we may rely on:

Consent – where you have actively agreed to us using your information for a particular purpose, such as receiving marketing emails.

Contract – where processing is necessary to provide something you have requested or to fulfil an agreement with you.

Legitimate interests – where we have a reasonable business or organisational reason for using your information and your rights and interests do not override those interests.

Legal obligation – where we are required to process or retain information to comply with the law.

You can withdraw your consent to marketing communications at any time.

Email Marketing and Mailing Lists

If you join the DOSE Fest or The Happiness Equation CIC mailing list, we may send you information about:

future DOSE Fest events
workshops and pop-up events
community projects
wellbeing information and resources
opportunities to participate, volunteer or collaborate
news and updates from The Happiness Equation CIC

We will only send electronic marketing where we have an appropriate lawful basis to do so.

You can unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us.

Event Tickets and Registrations

When you register for an event, your information may be collected directly by us or through a third-party ticketing or event platform.

The information collected will be used to administer your registration, communicate important event information and manage the event.

Third-party platforms will also process information according to their own privacy policies.

Photography and Filming at Events

Photography and filming may take place at DOSE Fest and other events organised by The Happiness Equation CIC.

Images and footage may be used to document and promote our work, including on our website, social media, marketing materials, press coverage, reports and funding or partnership communications.

Where appropriate, we will make attendees aware that photography or filming is taking place and provide reasonable ways for people to let us know if they do not wish to be photographed.

Where specific consent is legally required, we will obtain it.

If you have concerns about an image of yourself or your child that has been published by us, please contact us.

Children and Young People

Some DOSE Fest events and activities are designed for families and may include children and young people.

We take particular care when handling children's personal information and images.

Where consent is required for the processing of a child's personal information, we will take appropriate steps to obtain consent from a parent, guardian or other person with parental responsibility where required by law.

Feedback, Testimonials and Impact Evaluation

We may invite attendees and participants to provide feedback about their experience.

Feedback may be analysed to help us evaluate our events, demonstrate impact, improve future activities and support funding or partnership applications.

Where we publish an identifiable testimonial, name, photograph or personal story, we will ensure we have an appropriate lawful basis to do so.

Anonymous feedback may be used in reports, marketing materials, funding applications, press releases or other communications without identifying the individual who provided it.

Sharing Your Information

We do not sell your personal information.

We may share information with trusted organisations or service providers where necessary to operate our website, manage events or deliver our activities. These may include:

website and hosting providers
email marketing providers
event and ticketing platforms
payment processors
survey and feedback platforms
IT and administrative service providers
professional advisers
event partners or suppliers where necessary

We may also disclose information where required by law or where necessary to protect our legal rights or the safety of others.

Where third parties process personal information on our behalf, we expect them to handle it securely and in accordance with applicable data protection law.

How Long We Keep Your Information

We only keep personal information for as long as reasonably necessary for the purpose for which it was collected, including any legal, accounting or reporting requirements.

Mailing list information will generally be retained until you unsubscribe or ask us to remove your details.

Other information may be retained for different periods depending on why it was collected and any legal obligations that apply.

When information is no longer required, we will securely delete or anonymise it.

Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

However, no website or electronic communication system can be guaranteed to be completely secure.

International Data Transfers

Some of the service providers we use may process or store information outside the UK.

Where personal information is transferred internationally, we will take appropriate steps to ensure that suitable safeguards are in place in accordance with UK data protection law.

Cookies

Our website may use cookies and similar technologies to make the website work correctly, understand how visitors use it and, where applicable, support marketing activities.

Where required, we will ask for your consent before placing non-essential cookies on your device.

You can manage your cookie preferences through the cookie settings available on our website.

Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you rights including the right to:

request access to the personal information we hold about you
ask us to correct inaccurate or incomplete information
ask us to delete your personal information in certain circumstances
ask us to restrict how your information is used
object to certain types of processing
withdraw consent where processing is based on consent
request transfer of your information in certain circumstances

To exercise any of these rights, contact us at hello@thehappinessequation.co.uk.

We may need to verify your identity before responding to a request.

How to Complain

If you have a concern about how we have handled your personal information, please contact us first so that we have the opportunity to investigate and resolve the issue.

Email: hello@thehappinessequation.co.uk

We will acknowledge data protection complaints within 30 days and investigate them without undue delay.

You also have the right to complain to the UK's independent data protection regulator, the Information Commissioner's Office (ICO).

Third-Party Links

Our website may contain links to websites operated by other organisations.

We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our activities, services or legal obligations.

The latest version will always be available on our website, with the date of the most recent update shown at the top.

Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact: